Modern Print Media: Media Matrix as a Basis of Concept

Section: Periodical Press

This article is devoted to the concept of media matrix, which represents a complex of norms and rules, according to which a mass media product is created and produced. These norms and rules present themselves on all the stages of journalism and editorial activity. On the basis of paradigms of professional activity, which have the role of fundamental socio-professional attitudes, defining the general character of the relations between the journalist and the audience, the author presents a media typology and gives a classification of Russian publications.