Digital Television and Media Systems’ Transformation. On the Necessity of Inter-Disciplinary Approaches to Modern TV Studies

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Elena L. Vartanova

Doctor of Philology, Professor, Head of the Chair of Media Theory and Economics, Dean of the Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: eva@smi.msu.ru

Section: Theory of Journalism and Media

In this article author suggests an interdisciplinary approach to study digital television. The current trends in media systems and TV in particular obviously are connected with the digital revolution. But digital technologies change the main functions of television — to inform, to educate, to entertain — in complex. Consequently it becomes important to research television not only in terms of the concept of technological determinism, but also involving approaches from political economy, sociology and anthropology, media economics and cultural studies.

Keywords: digital revolution, technological determinism, nation-state, life style, brand