Corporate Public Relations: Inter-Disciplinary Approach
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Vera A. Tkachenko
PhD in Philology, Senior Lecturer at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: vera.a.tkachenko@yandex.ruSection: Advertising and Public Relations
Author analyses components of PR activities which reflect actual social trends and lines of development of the media sphere.