Image of Russian Sportsmen in Foreign Media (The Case of Vancouver Winter Olympics 2010)

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Anna A. Gladkova

PhD Student at the Chair of Media Theory and Economics, Lomonosov Moscow State University, Moscow, Russia

e-mail: gladkova_a@list.ru

Section: Foreign Journalism

This article is aimed at highlighting the way Russian sportsmen are depicted in foreign press. To attain this goal linguistic and stylistic units that can be found in the articles under examination, and also the context have been thoroughly studied. We also took into account the basic mood of the publications (such as praises, approval, critical approach, insult, etc.) and the dominant connotation (positive, neutral, balanced, negative). The result of this study is a complex characterization of the image of Russian sportsmen that appeared in foreign press during the Olympic games 2010.

Keywords: image, positive and negative connotation, mood, foreign mass media