Professional ethics as a regulator of effective functioning of advertising in US: problems and tendencies of development
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Irma A. Kumylganova
PhD in Philology, Associate Professor, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: irmajunona@mail.ruSection: Media Law
The author investigates interrelation of advertising ethics with public consciousness, influence of advertising on media sector, criteria of advertising ethical measurement during the different periods of historical development and work of mechanisms of self regulation in ad business.