Communication strategies: media and business interaction in social projects

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Nataliya Yu. Savostina

PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Advertising and Public Relations

Author investigates communicative strategies, the interaction type of mass media and business in social projects realization. The corporate sector and media methods and forms of cooperation are described. Features of journalism as information channel distributing and popularizing the corporate social responsibility idea are considered.

Keywords: communicative strategies, Corporate Social Responsibility, social projects