The Demand for Journalistic Text Genres in Online Media

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Alexander V. Kolesnichenko

PhD in Philology, Associate Professor at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: april-7@yandex.ru

Section: New Media

The genre varieties of online and print media differ significantly. This applies to both the list of genres and the frequency of their use. In a case study of the most popular Russian media websites, the article shows which genres are in demand in modern online publications. The predominant genre is news items, which outnumber the texts of other genres counted together. Reports and interviews are rarely used, feature stories and investigations have almost disappeared. The popular genres are collections, incidents/life stories and recommendations. Almost all the materials with a text component are monomedia ones. Multimedia longreads are very rare in spite of the technical possibilities to produce them.

Keywords: journalistic text genres, online media, news item, multimedia longread
DOI: 10.30547/vestnik.journ.1.2018.2642

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