The Professional Identity of a Journalist amid Changing Mass Media

Section: New Media

The article examines the evolution of human psyche with regard to the ongoing rapid development of mass communication digital forms. The empirical research, probalistic and statistical analysis that have been done have shown that the intensive use of the new media (social networks and the Internet) is accompanied by the growing need for self-determination.The level of self-determination turns out to be the highest with those supporters of the new media who share human values, especially those of altruistic nature. This enables us to consider the new media as a factor of evolution, which favours people with pro-social orientation. Thus, the professional identity of a journalist, which is based on pro-social motivation and which finds its expression in mass communication, can be regarded as both a forerunner of a new personality psychotype and a means of personality evolution.