Public Relations: Formulating Strategies and Foresight
Download paperPhD in Philology, Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: marina.shilina@gmail.comSection: Advertising and Public Relations
The object of study in this article is the Public Relations strategy as an essential element of PR-activity, the subject is foresight as a tool for formulating strategies. PR-strategy and foresight in this sphere studied in the domestic and foreign scientific context for the first time. The author offers for the first time some definitions, raises questions of the methodology of foresight research, PR- strategies with the use of foresight.