Media Audience’s Religious Consciousness: Texts of Mass Self-Expression as Test Objects
Download paper
Viktor M. Khroul
PhD in Philology, Senior Researcher at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: amen@mail.ruSection: Sociology of Journalism
Author analyzes the religious segment of the mass media audience consciousness and draws attention to ‘unreligious religiosity’ phenomenon. Presenting the paradigm of the audience research by analyzing texts, author proposes new object for it — Internet-based mass self-expression texts. Boris Grushin’s method is suggested to be effective for investigating the essential characteristics of religious mass consciousness.